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Nõva Sushi

A marketing and franchise-acquisition landing for Nõva Sushi, my own business — a digital sales funnel for consumers and franchise investors.

MarketingFramer MotionSEOFranchise

Links

View demo

Project summary

RoleOwner & Developer (Next.js 15 + Framer Motion)
Period2025
StatusIn production

Technology stack

Next.js 15React 19TypeScriptFramer MotionTailwind CSS 4

Key highlights

  • Conversion-focused landing with a franchise funnel (ROI modeling, real operational KPIs, WhatsApp-powered lead capture) — +32% orders and 30% faster load after performance optimization
  • Interactive menu showcase with 100+ items, real-time search, and keyboard-accessible modals
  • Scroll-driven animation system using Framer Motion (useScroll, useTransform, AnimatePresence)

Gallery

Real screenshots of the system in use.

3 screenshots

The project

Most restaurant websites are passive pages. This one was built as an active digital sales tool with two parallel conversion funnels.

Nova Sushi needed more than a menu and a contact form — a digital presence that could attract customers and convert entrepreneurs into franchise partners simultaneously.

The result is a statically-generated Next.js 15 site with two flows: a consumer journey centered on the brand story and menu, and a full franchise acquisition funnel featuring real operational KPIs, investment formats, ROI scenario modeling, and a structured lead capture process.

What I built

  • Full franchise acquisition funnel across 10 sections — differentiators, real KPIs, 3 ROI scenarios, onboarding process, and WhatsApp-powered lead capture
  • Interactive product catalog with real-time category filtering and text search over 100+ items, integrated with AWS S3 as image CDN
  • Scroll-driven animation system using Framer Motion's useScroll and useTransform hooks, with AnimatePresence for modal mount/unmount transitions